This project is a rework of a project I originally completed 2 years ago. I felt there was a lot more I could do with the project once my skills has progressed, so this is the development of the new version.
I started off with a mood board, outlining some of the general look and overall mood I wanted to achieve. I wanted to highlight the loneliness and overwhelming nature of being too engrossed in social media, and how that have an effect on users. I decided to use dark colors and a lot of contrast to highlight the idea of how much of our attention and time goes to social media.
For the storyboards and script, I asked friends how social media makes them feel and used their answers as my guide. A lot of answers centered around laziness, comparison, missing out, wasting time, and worthlessness. I represented each of these things in different ways throughout the duration of the ad.
